

OUR COMPANY began with Lubbock Local business partners Larry Elliott and Carl Russell. Elliott and Russell have worked together on land and subdivision development, home building and commercial building over the past 40 years.
Their real estate investments stretched across Lubbock, Texas so James Morgan, Ltd. was born to manage and continue to build their personal projects. The business grew into a commercial construction and real estate brokerage to service any client in Lubbock. Now James Morgan, Ltd. is one of very few full service real estate brokerages that has construction expertise.
We pride ourselves in being local and available to any and all clients looking to build their business.
Meet the Ladies

Holly Reed
Project Manager & Associate Broker
Holly Reed is a proud alumna of Texas Tech University, where she earned her Bachelor of Arts. She further expanded her professional skills by obtaining her real estate license in 2015 and her Texas Real Estate Brokerage license in 2025.
Prior to entering the commercial real estate and construction field, Mrs. Reed was an oil and gas landman where she negotiated contracts, created royalty packages and performed title research and mineral ownership research. Joining James Morgan, Ltd. in 2014, Reed has since taken on many tasks in both real estate and construction such as: sub-contractor bidding, project logistics, and coordinating architects, engineers, or city officials. As a licensed Real Estate Broker, she is skilled in complex transactions like 1031 exchanges, property sales and dual-side commercial leasing.
Leveraging her expertise in both real estate and construction, she is able to provide insights and solutions to her clients through the entire process. Together with her sidekick, Sunny, the mini aussie; they are here to help any client through whatever stage of business they enter.

Jesse Heinrich
Project Administrator & Commercial Realtor
Jesse Heinrich is a proud Alumna of Texas Tech University, where she earned her Bachelor of Arts & Sciences. She began her journey in real estate with our neighboring residential real estate team in 2021.
In an exceptionally busy season of over 9 simultaneous projects for James Morgan, Ltd., Holly walked next door and asked Jesse if she wanted to join the one-woman team and help. Jesse thankfully said yes, and boldly stepped up to begin her journey in commercial real estate & construction.
In her time at James Morgan, Ltd., Jesse has been a facilitator in all James Morgan, Ltd.'s personal leasing and property management. She has spearheaded new real estate projects, significantly enhanced involvement in community outreach, and brought new clients to the table, growing the 'outside' real estate side of the business.
Our Clients













